The Ultimate Checklist For On-Page SEO

SEO is a key element of digital marketing. If you’re not sure what’s necessary to start with, this article by a digital marketing agency gives you the ultimate checklist for on-page SEO!

On-Page SEO Checklist

Optimizing your website is a complex task. There are many things you should consider. This checklist outlines the most important SEO points you should be doing on your website to achieve a higher rank in search engines. This article includes both basic and more advanced tips for on-page SEO.

Keyword Research

Keywords are key to SEO. Creating a list of keywords to optimize is common. Keywords describe your page’s content.

One primary keyword per page

One keyword per page/article. Add 3-5 keywords. Ensure all page content is keyword-relevant. Multiple pages or articles with the same keyword confuse search engines.

Keyword Density

The ratio of keywords to total words is keyword density. A 500-word article with one keyword in 10 places has a 2% keyword density. Keyword density should be 2-3%. Avoid overusing keywords.


Your primary keyword should be included in the title/ headline of every blog post. It is best to include the keyword at the beginning of your title, if possible. Your headlines should be short and sweet. The ideal length is 60 characters.

Title in the H1 tag

Your title should have an H1 tag. Use WordPress to make your Title H1 tagged.

Optimized Title

Search engines use meta titles to display results pages. Meta titles must be clear enough to encourage people to click on SERPs to go to your content. Meta titles can contain keywords without being too descriptive.

Optimized meta description

The meta description should be informative and attractive. The meta description should be descriptive and attractive.


Search engines love detailed and in-depth content. Your content should not exceed 600 words. You can use tools to determine how many words are needed for your target keyword.

Create original content

Copy and paste content is not something anyone likes. If you copy content from another website, your site could be penalized. Google’s algorithm seeks out duplicate content online. Before publishing content on your website, make sure you check for plagiarism.

Subheading with H2

The H2 tag should be used to wrap the subheading.

Add an image

Visuals can make your content stand out. Images can make your content easier to read.

Keywords in Image File Name

You should rename the image you wish to upload to match your primary keyword.

Image Title

If possible, include your primary keyword in the Image Title.

Image alt tag

An important part of an image is the alt attribute. If you don’t include alt tags, search engines might not be able to determine the meaning of your image.

Optimized Image

Your image should be high-definition and less than 100kb.

Internal Links

Visitors will find it easier to navigate your website’s other content by using internal links. Search engine spiders also benefit from internal links because they can see which content you are linking to and how related they are.

External links

An external link is a link to your website from another website.Make sure to link to related websites using the do-follow tag. You can make sponsored posts/guest posts No-follow.

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